Bessemer Trust

For over 100 years, Bessemer Trust had carefully managed and preserved its clients’ fortunes. But there was a lingering perception that Bessemer was out of touch with the current challenges facing wealthy families. We created a campaign that presented Bessemer as a sophisticated authority in every aspect of wealth management, while injecting the brand with just the right amount of Wall Street swagger. In just over eight years, Bessemer Trust has increased its assets under management from $48 billion to over $110 billion.