If you’re in the business of orthopedics, New York can be a pretty tough place to work. NYU Langone Health’s principal competitor in this market has been ranked the number one hospital in the country for orthopedics, 26 years running. In response to this challenge, we created an advertising campaign that immediately increased business volume for NYU Langone Orthopedics. In fact, whenever the campaign ran during the past three years, business increased 20 percent. It was time to refresh the work. New TV, out-of-home, and digital were introduced into the New York market. The two TV spots launched in the one venue that every “New York everyday athlete” is sure to watch—the biggest event in football.
NYU Langone Health was new to a market where the principal competitor had been ranked the number one hospital in the country for orthopedics for 26 years running. Since launching three years ago, our “New York Everyday Athletes” campaign immediately increased business volume for NYU Langone Orthopedics by 20 percent.