NewYork-Presbyterian

Research revealed that while people were aware that an academic medical center provides superb care, few understood that the doctors, nurses, and staff at NewYork-Presbyterian routinely go above and beyond the expectations of their patients. Our “Amazing Things Are Happening Here” campaign of patient stories conveyed this in a way that had never been done before. Advertising recall went from 11% to 24%, and positive word-of-mouth increased from 17% to 26%. Viewers found the campaign to be “much more differentiating” compared to the leading competitive advertiser (74% vs. 46%). Telephone inquiries increased by approximately 25%, and unique website visits increased by 40%.

Research revealed that while people were aware that an academic medical center provides superb care, few understood that the doctors, nurses, and staff at NewYork-Presbyterian routinely go above and beyond the expectations of their patients. Our “Amazing Things Are Happening Here” campaign of patient stories conveyed this in a way that had never been done before.