Prudential

Most businesses stick with their company’s existing retirement plans because they believe that switching to another provider will be too difficult. Given Munn Rabôt’s experience in the financial sector, Prudential asked us to find an effective way to explain why businesses should consider switching their company’s retirement plan. The work avoids the usual complicated jargon, and is actually simple and easy to understand. The campaign includes print, digital, direct mail, trade show booths, and sales merchandising. We achieved something no one else in the category has been able to accomplish—a memorable B2B experience that actually makes people want to think about retirement.

Businesses stick with their company’s existing retirement plans because they believe switching to another provider will be too difficult. Our work avoids the usual complicated jargon, making it seem simple and easy to understand. The campaign achieved something no one else in the category has been able to accomplish—a memorable B2B experience that actually makes people want to think about retirement.