NYU Tech Brooklyn

Munn Rabôt was tasked with creating an entirely new positioning and identity for NYU that would instantly expand the brand’s reputation in emerging technologies. The school was recognized for its expertise in the visual and performing arts, liberal arts, and humanities, but not for offering curricula in emerging technologies. With this campaign, students interested in launching their own tech startup know they can find a home at NYU.

Munn Rabôt was tasked with creating an entirely new positioning and identity for
NYU that would instantly expand the brand’s reputation in emerging technologies. The school was recognized for its expertise in the visual and performing arts, liberal arts, and humanities, but not for offering curricula in emerging technologies. With this campaign, students interested in launching their own tech startup know they can find a home at NYU.